Dear Business Owners:
You've got this. Today is the first day after the past six weeks that I've been able to sit down and write this letter to you. I've been leading a team through an abrupt closure of our office and movement to remote working. Every day I've thought of you. You have set up a business with your passion, your own time and your own resources. Every day was hard enough without thinking there was a pandemic on the horizon. Of course, we watched movies about it and thought about it, but then one day we woke up and it wasn't a thought, it was reality.
I understand that your vision is masked with uncertainty right now. I know that you are grieving so much and that you have had to watch devoted employees have their world turned upside down. You've watched your financial situation be unstable. You've tried to be nimble and pivot but you are exhausted and can't see light at the end of the tunnel.
You are what inspires us to have jobs to have an income we can spend on your products and services. We still need you!
You are safe reading this blog and I would like to speak to you to grab a notebook and start to write your fears, your hopes and your vision. No, we can't go back to the way your business was. You will need to go deep and see your business in two phases, short term and long term. What resources are you wishing you had right now? Make the list. What are those products and services you have dreamed about? Dig them out of the trash or file cabinet and/or write them now. This could be your season to reinvent. What are some short term goals (including down sizing) that will allow you to reach your long term vision? Today is the first day for your fresh start.
As I write this I'm listening to music. Get your favorite music playing around you for inspiration.
From my heart to yours. Let me know what happens from this letter.
Your Vision Possible,
Written by Faith Goenner, Goenner Consulting, LLC