Growing up I always wanted to be someone important. Someone big. My expectations as a child were to a princess but with age came the realization that wouldn’t happen. However, it never crushed my dreams to do something amazing. As I worked through high school jobs the idea of being my own boss was appealing. Many people share this dream as well. It is often assumed that if someone is a business owner, that they make good money and have it easy being the boss. Although, the idea and reality of being a business owner are two VERY different things. It is A LOT of work.
I started up my first business at the age of 25 years old in birth work. I had a simple two year degree under my belt and had started training in the field I was extremely passionate about. I thought it would be easy. My biggest focus went into marketing and finding clients. I spent way too much time on a website that would change frequently and that I wasn’t 100% happy with. Although I had success in finding clients and making a little money, had completed an internship and raised my prices I still had no idea what I was doing.
I had a basic idea of my business and marketing plan but had so many ideas to improve my business with no real direction. It wasn’t until I met Faith (while trying to network/market my doula business) that I learned a few things. For a time, I actually worked at one of her shops as the manager. It gave me an opportunity to take a look at business functions a little closer as well as the importance of a solid business plan, financial plan and marketing plan. This drove me to go back to school and finish my bachelors. I had a hard time on a major before, but this time was determined to finish with a business degree. My plan was to apply it to my business. That is exactly what I did.
I am happy to say that my degree was one of the best things I did for myself and my business. I learned so much on how to run a business on top of what things I need to outsource. What do I mean by this? Well, even though cutting costs is important for any good business model, I know that spending money on an accountant is key for me. I hate math - with a passion. In addition, sometimes my ideas get too big and I have no plan in place, so having a consultant help narrow down the ideas and steps is worth every penny.
So, if you run a business or are thinking of starting one - budget in Faith with Goenner Consulting, LLC. Start out on the right foot. A solid foundation of your business will save you time, money and frustration.
Entrepreneur, Doula, Marketing Director
Written by Faith Goenner, Goenner Consulting, LLC